Beetroot Inc. markets an affordable range of furniture, home ware, personal attire, novelties and corporate gifts to discerning clients that enjoy the lighter and brighter side of beautiful living.

This out-of-the-box South African company with its uniquely home-grown product range was established in 2013. After six successful sales exhibitions in the Pretoria and Johannesburg areas Beetroot extended its footprint nationally in 2014.

The company currently supplies selected products to three local retail chains. As a result of the increase in demand for Beetroot Inc. products, a second factory was opened in Hammanskraal, north of Pretoria in early 2015. This expansion will allow the company to branch out into exports in due course. If the local reception of Beetroot Inc. products is anything to go by, foreign consumers are in for an equally pleasant surprise!

Beetroot products

The funky Beetroot product range currently includes couches, chairs, coffee tables (made from recycled wood), eco-friendly utility furniture (like mobile work stations and trolleys), FrameCards™, lampstands and lampshades, hand-crafted handbags (in different ranges and sizes), uniquely designed scatter cushions, placemats, runners, tablecloths and aprons, pochettes (colourful envelope-sized and -shaped utility bags) and the unique Snuggles™ range (consisting of neck scarves, headscarves and soft jewellery). Corporate gifts, novelties and congratulatory flags complete the Beetroot Inc. product offering.

Beetroot’s designs are unapologetically different, colourful and individualistic. All the products are proudly made in South Africa.


Consumers can order on-line.  Beetroot Inc. delivers via courier to destinations in South Africa. Terms and conditions apply.

Overseas clients must please E-mail Beetroot Inc. to get an estimate of their courier costs before they pay.  Payments can be made via PayPal or PayFast - a new local platform that is tailor-made for transactions in South Africa. You can also pay via an Electronic Funds Transfer (EFT) if that is what you prefer. Click here to view Sales and Supply Terms.

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